Keen On? Beth Comstock: Why GE Might Be The World?s Oldest Start-Up [TCTV]

I have to confess that when I think about GE, the first thing that comes to mind isn't radical innovation. But, as usual, I might be wrong. As GE's Chief Marketing Officer, Beth Comstock, told me when we met at The Economist's stimulating Innovation event last week, GE is actually totally committed to creating radically new structures of organization. As what Comstock calls the "world's oldest start-up," the 130 year-old company has the scale, she says, to be both nimble and agile. Indeed, she even boasts of GE doing away with traditional organizational hierarchy in some of its many manufacturing businesses so that it can generate more innovation.

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